About Dram Time

For more than twenty-five years, Mark Hickey, Spirits Platform’s National Brand Ambassadorial Manager has been deeply involved in the Whisky Industry, conducting whisky trainings, educational sessions, and dinners worldwide.

During his career, he’s visited countless distilleries, fully engaging with each brand’s ethos and vision. It’s easy to overlook a brand’s humble origins and the daily decisions they face. “About Dram Time” sheds light on these decisions, offering insights into the past, present, and future of some of these distilleries. Today’s choices pave the way for a new era of whisky, where the character and flavour stem from the raw materials employed. Whisky books often assert that Scotch whisky comprises barley, water, and yeast.

However, what exactly does this entail? What defines a quality barley varietal? Which water types are optimal? And which stages are critical for fermentation and flavour enhancement? “About Dram Time” and “The Whisky Experience Booklet” dissects these choices, illuminating what was once a shadowy and enigmatic realm. Come explore as we delve into the decisions that shape the drams we cherish, savour, and share with loved ones.

Download the whisky booklet, it’s a great resource for those who want to know more about how whisky is made.

This Whisky booklet is a special project that has taken lots of my personal time to put together and I am happy to share my knowledge and experience with others who have the same passion for whisky as I do.

Mark Hickey, Spirits Platform’s National Brand Ambassadorial Manager