Coffee culture meets cocktail hour

Coffee culture meets cocktail hour

Did you know about the Coffee Revolution happening right here in Australia?

Melbourne is known for great quality coffee, so Tia Maria Coffee liqueur brand Tia Maria teamed up with Collingwood based STREAT coffee specialists to launch the Tia Maria + Coffee project to Melbourne’s trade and media.

STREAT Head Roaster Andrew Barrett is serious about premium coffee, living and breathing the crop-to-cup philosophy. Complete with 2 fully-operating roasters on site, STREAT aims to create coffees of genuinely high quality that are ethically sourced and do as much social and environmental good in the process. It also has 4 National Golden Bean medals in its trophy cabinet. Barrett says, ‘We are excited to be teaming up with iconic coffee liqueur Tia Maria to celebrate the sophisticated and technical marriage of coffee and liqueur that is the coffee cocktail.’

As the global love for coffee booms, coffee lovers around the world are now enjoying their favourite drink from morning cup through to evening cocktail. Research shows that almost half of cocktail drinkers regularly choose flavoured cocktails including those mixed with coffee (source: CGA Mixed Drinks Report 2016).

Tia Maria is leading the coffee cocktail trend giving coffee connoisseurs the opportunity to sip on innovative coffee cocktails thanks to recipes crafted by renowned mixologists and expert baristas.

Matteo Fabbris, Tia Maria Brand Ambassador says; “There’s an increasing love for coffee cocktails, which can be seen at world-class bars in key cocktail cities, while artisan coffee houses are now serving cocktails through the night as a café nightlife culture continues to emerge. The bartender and barista play a very similar role so it’s no surprise we’ve brought the two together to drive this new coffee revolution.”

No other liqueur can make a coffee cocktail quite like Tia Maria, an exotic infusion of natural vanilla and the finest fresh Arabica coffee beans roasted to perfection, complemented with a touch of Jamaican rum. Tia Maria is made using a blend of 100% Arabica coffee, among the best in the world, providing strong character, a full-bodied taste, and a sweet tendency. The beans are expertly roasted, ground and left to macerate to produce this exceptional coffee liqueur.

A new elegant bottle design featuring a contemporary twist is now available, with smooth lines giving fresh definition to the timeless Tia Maria silhouette for a slenderer outline.

With the taste for coffee at an all-time high, coffee cocktails have never been more popular so Tia Maria is happy to be leading the charge.

Don’t delay and try these six new amazing Tia Maria Cocktails.