DISARONNO announces exclusive partnership with IMG/Mercedes-Benz Fashion Week Australia

As the official liqueur partner of Mercedes-Benz Fashion Week Australia 2019, DISARONNO will be the drink of choice to celebrate fashion and style at all onsite Food & Beverage service points of MBFWA. The warm, sophisticated taste of DISARONNO has a lineage dating back to one of the most romantic and creative periods in Italian history – the Renaissance.

Versatile and easily recognizable, DISARONNO’s signature taste can be experienced neat or on the rocks to enjoy the different nuances that contribute to the uniqueness of this amber-coloured liqueur, which captivates and intrigues people who never tire of it. Alternatively, appreciate the DISARONNO flavour in simple cocktails, easily prepared at home to share with others, such as the super fresh DISARONNO Sour or DISARONNO Fizz and DISARONNO Mule.

Since IMG’s (International Management Group) major strategic repositioning in 2016, making it the world’s first Fashion Week focused exclusively on Resort Collections, MBFWA has experienced double to triple digital growth across designer participation, international media visitation, and buyer attendance. Now in its 24th year, MBFWA continues to be the largest fashion trade event in Asia-Pacific.

IMG will leverage its high-quality network of strong talent, securing a line-up of fashion-focused influencers to attend an exclusive party onsite at Carriageworks, Eveleigh, during MBFWA 2019.  IMG has invited DISARONNO to present the inaugural Fashion Week Influencer Party, establishing its position as the preferred drink for the fashion elite.

Thanks to its smooth taste and unmistakable aroma, DISARONNO is highly regarded as the Italian stylish icon in over 160 countries around the world. The iconic DISARONNO recipe composed of natural almonds, vanilla from Madagascar and pure caramelized sugar, as well as the addition of aromatic and alcoholic complexity, makes the DISARONNO taste distinctively delicious.

DISARONNO® is the world’s favourite Italian liqueur. Featuring an original taste and unmistakable aroma, it stands out on the world stage with distribution in more than 160 countries. The DISARONNO bottle has a unique design and a cap, which lends elegance and modernity, embellished with a golden label that enhances its contemporary style. DISARONNO is a pleasure to enjoy on the rocks as well as in its various mixed drinks, including the DISARONNO Sour. Recognizable and versatile, it makes every cocktail one of a kind.

 

Mercedes-Benz Fashion Week Australia

Sunday 12th May –  Friday 17th May 2019

Carriageworks, 245 Wilson St, Eveleigh NSW 2015

 

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