The 2019 Limited Edition sports an interpretation of the iconic denim label’s signature.
For the 7th consecutive year, Disaronno® changes its look—and surprises—once again. This year the world’s favourite Italian liqueur has partnered with Diesel, the iconic global streetwear brand, to customize its new Limited-Edition bottle: “Disaronno wears Diesel.”
“Disaronno wears Diesel” is a Limited-Edition bottle with a bold, iconic style that shows Disaronno’s instantly recognizable logo wrapped in an eye-grabbing camouflage denim pattern (denim is Diesel’s signature textile). The design reflects the shared approaches of the two brands: both are world-renowned, Italy-based companies that share a strong focus on promoting creativity and originality.
Diesel is an internationally recognized lifestyle brand, producing a wide-ranging collection of jeans, clothing and accessories. Always on the cutting-edge—not just in terms of its immense product offering, but also in regard to social initiatives, branding efforts, and progressive thinking, Disaronno complements this ethos, by consistently delivering an original taste and a unique flavour that appeals to multi-generational mixology fans across the map.
“Every year, the announcement of the Disaronno Limited Edition is an important international occasion, which we always look forward to. This year, the Disaronno bottle, with its unmistakable shape, takes on an unexpected look full of character. It is the perfect blend of Italian style and modernity,” says Augusto Reina, CEO of ILLVA Saronno Holding.
#disaronnowearsdiesel is the star of the seventh edition of the Disaronno® Icon project, which involves teaming up with leading Italian designer labels every year. Past collaborations have included Trussardi, Missoni, ETRO, Cavalli, Versace and Moschino.
Through this project, Disaronno supports the OTB Foundation, Diesel’s parent company’s philanthropic arm, fully embracing its motto of “Brave Actions for a Better World.” In Italy and at a global level, the Foundation is involved in social initiatives focusing on three principles: sustainability, innovation and direct social impact.
To celebrate this special edition, Disaronno have created a bespoke cocktail for the occasion.
DISARONNO WEARS DIESEL COCKTAIL
50 ml Disaronno
20 ml Jamaica Rum overproof
30 ml Lime Juice
20 ml Passion Fruit syrup
8 Mint leaves
Mint sprig and raspberry
This latest limited-edition Disaronno wears Diesel bottle is the perfect gift for style and fashion enthusiasts and like the previous special editions will surely become a real collector’s item. This special edition bottle will be available at Dan Murphy’s, BWS, Liquorland and hundreds of independent liquor retailer from October 2019 until stocks last. Be sure to get your hands on one before they run out!
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Note: “World’s favourite Italian liqueur” source IWSR 2018 – International Wine & Spirits Research