Spirits Platform extends operations to Western Australia

Spirits Platform extends operations to Western Australia

Spirits Platform recently opened a new Western Australia Office in Perth to service its customers. In the past, Spirits Platform portfolio of products was looked after by Focus Brands, but with the growth of the company it was decided to have its own sales and customer service team to help grow the business in the state.

Casey Gray is heading up the WA team. For the past 3 years, Casey was a successful Spirits Platform BDM before deciding to take on the role as WA State Manager. Casey comes from a family who owned pubs in North Qld, and he worked and ran his own pub in Toowoomba back in 2012, so he really understands the alcohol industry and especially on-premise.

His move to WA was a brave one, taking his young family across to the ‘other’ side of the country – a decision he didn’t make lightly. So far, Casey and his family are loving Perth, the people, the lifestyle, the beaches, pretty much everything!

Casey is supported by Darren Bennett, who was previously with Focus Brands and has come across to join the Spirits Platform team. Darren is well-known in WA as he’s been working in the liquor industry for nearly 30 years, with a strong emphasis on off-premise.  Combined with Casey’s years of on-premise experience it’s a winning combination for the new team. Debbie Phillips who also came across from Focus Brands has taken over the role of customer service looking after regional Australia. Together, they make a dynamic, well-rounded team.

Having a Spirits Platform office in WA has many benefits, from regular access to Brand Ambassadors, more masterclasses, more training and education from Spirits Platform Brand ambassador team, international brand ambassadors, Master Distillers and other important brand officials.

More promotional and marketing support for the state is another added benefit to WA customers, not to mention access to exclusive product lines, especially in the whisky category.

If you’re in WA and are wanting to stock any products from our premium portfolio of liqueurs, whiskies, gins, cognac, rum, brandy or tequila or looking for customer support, please contact Casey on 0404 491 793,  cgray@spiritsplatform.com.au or Darren on 0408 418 506,  dbennett@spiritsplatform.com.au.