Italy’s most iconic spirits join our premium portfolio

Italy’s most iconic spirits join our premium portfolio

A collection of some of Italy’s most iconic spirits, including Amaro Montenegro, Select Aperitivo, Vecchia Romagna Brandy and Rosso Antico Vermouth will join our brand portfolio, effective September 1, 2020.

Founded in 1885, Gruppo Montenegro is a leading Italian Spirits manufacturer. The Group’s brands are icons of the “Made in Italy” label, with strong brand equity and cultural significance.

Passionate about alchemy, founder Stanislao Cobianchi began his journey in the late 1800s exploring the world and collecting the finest botanicals from his travels.  Ranging from sweet and citrusy to bitter and herbaceous, Amaro Montenegro has been made with the same secret blend of 40 botanicals for more than 130 years.  Amaro Montenegro has received notable recognition by spirits connoisseurs around the globe, including World’s Best Bitter at the 2017 International Wine and Spirits Competition and Best in Show Liqueur at the San Francisco World Spirits Competition in 2018.

Select Aperitivo was created in 1920 in the heart of Venice.  During the post-war period, when the popularity of the aperitivo began to spread, the Spritz soon became a favourite, establishing Select Aperitivo as the star of the Venetian cocktail scene and the essential ingredient for making the Original Venetian Spritz.  A precise selection of 30 botanicals undergo a complex process to achieve its distinctive, well-balanced bittersweet taste.

Spirits Platform CEO Mungo Gilchrist comments, “We are excited to become Gruppo Montenegro’s distributor in Australia. We look forward to build the Montenegro brands,  which perfectly complement our carefully curated spirits portfolio, and further enhance trade and consumer appreciation of these growing premium spirits segments.”