Master Of Mixes

Master of Mixes traces its roots back decades as ABM’s first major product line. It quickly established itself with a focus on premium mixers made with real fruit and authentic flavours.

Master of Mixes helped reshape the category with user-friendly formats — from early clear bottles to the patented “Big Bucket” dispenser for large-batch drinks.

Its portfolio includes both one-step cocktail mixers and Cocktail Essentials such as base ingredients and syrups for more crafted drinks, with regular packaging updates and brand relaunches reflecting evolving consumer tastes.

Master of Mixes is widely available in retail outlets and serves as one of the most recognized names in at-home cocktail mixers.

Master of Mixes products are crafted to bring bar-quality cocktails into the home using a careful production approach that prioritises real fruit flavour and reliability. Master of Mixes emphasises premium fruit juice and purees, blended with sweeteners like cane sugar and filtered water to deliver consistent, true-to-fruit taste. This is achieved through an exclusive gentle processing method that avoids over-cooking fruit so natural flavours remain vibrant.

Sourcing & Ingredients

• ABM selects fruit from leading global growing regions, picking produce at peak ripeness to ensure strong, balanced flavour.
• Ingredients include Mexican Persian lime juice, Indian Alphonso mango puree, cane sugar, real juices and fruit extracts — all chosen for authenticity.
• Cocktails are designed so consumers can simply add a spirit and ice for a finished drink, or use Cocktail Essentials (syrups/juices) for more crafted creations.

Production Features

• Production blends premium juices and purees with sweeteners and water in controlled batches.
• The process ensures finished mixers are fresh-tasting, consistent and stable for retail distribution globally.