Wolfenbüttel, Germany

Jägermeister, the famed herbal liqueur, traces its origins to 1934 in Wolfenbüttel, Germany. The brand was first crafted by Curt Mast for medicinal purposes, and it soon became celebrated for its bold and intricate flavours.

Crafted from a secret blend of 56 botanicals, this spirit boasts a rich and aromatic taste, featuring notes of spices, herbs and citrus. Best served ice-cold as a shot, it has become a symbol of gatherings and is known for being irreverent and culturally disruptive. The unmistakable green bottle, adorned with the iconic stag emblem, signifies its global appeal. With its smooth yet robust profile, Jägermeister enthrals adventurous drinkers, especially when savoured as an ice-cold shot.


Jägermeister is Crafted from a secret blend of 56 botanicals, including herbs, spices and fruits from various regions worldwide. These ingredients are macerated to extract the complex flavours of Jägermeister. The blend is aged in oak barrels where the flavours harmonise and mature into the distinctive taste of Jägermeister.

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