Por la tierra. Por la gente. Por la vida. For the land. For the people. For life.
Inspired by a shared cultural heritage, Mijenta offers a unique super premium spirit that is carefully crafted with a commitment to environmental sustainability and support for the local community. Mijenta is inspired by “Mi Gente” meaning “My People” and refers to a collective mindset, a way of being and a community of like-minded people who come together to celebrate life.
Mijenta celebrates the traditions of Mexican culture and embodies the best of the land and its people.
The spirit was created by a passionate collective who believes in doing well by doing right, and is crafted by Mexico based Maestra Tequilera Ana Maria Romero. Inspired by legends, Mijenta celebrates the best of the land, culture and people of Mexico, exclusively using fully mature, certified Blue Weber Agave from the highlands of Jalisco, a region renowned for its rich red soils and microclimate.
Altos Planos Inc., producer of award-winning, additive-free and sustainable Mijenta Tequila, is the only tequila producer to receive the B Corp certification to date. The company met or exceeded the B Impact Assessment criteria measuring an organization’s social impact across categories including corporate governance, the environment, community, employees and customers.
Mijenta’s products are handmade, numbered, and embrace traditional methods, crafting excellence through a bespoke distillation process. The spirit’s unique journey begins with its passionate community of craftsmen and jimadores who have perfected the ancient art and love of harvesting agave over generations. Mijenta is crafted using the highest quality ingredients, including fully mature certified Blue Weber Agave from Mexico’s maguey plants, which are grown in deep red clay soil and are only harvested at their ripest by a specialist team.
Mexico-based Maestra Tequilera, Ana Maria Romero, designed and oversaw the entire creation process, from harvest to bottle. One of the most trusted, respected and awarded tequila authorities in Mexico, Maestra Tequilera Romero brings over 25 years of experience in the tequila industry.
Mijenta is built on the desire to maintain nature and all the wonders it has to offer, seeking to reverse environmental impact through actions carried out at all stages of the life cycle. All paper-related components (label and box) are made of agave waste and the organization actively supports local businesses and communities by purchasing all packaging elements from Mexico.
Community runs central to Mijenta’s philosophy, and The Mijenta Foundation was created to support local members of the community – such as Don José Amezola García, a third generation jimador, and his son – in the protection and preservation of their ancestral skills. Mijenta works hand in hand with local businesses and communities, directly re-investing a portion of profits, offering healthcare assistance, and providing assistance for team members and their families.