Drink: A Look Inside the Glass – A Must-Watch Docuseries for Trade Professionals

Drink: A Look Inside the Glass – A Must-Watch Docuseries for Trade Professionals

Featuring The Macallan · Mount Gay Rum · Rémy Martin

In a category driven by heritage, craft, and authenticity, knowledge is your most powerful sales tool. That’s why the new documentary series Drink: A Look Inside the Glass is essential viewing for anyone working in the liquor trade.

Filmed across six countries and independently produced by award-winning filmmakers Brad and Ryan Freeman (Northwinds Productions), Drink: A Look Inside the Glass takes you behind the scenes of some of the world’s most prestigious spirits houses—The Macallan, Mount Gay Rum, and Rémy Martin. The five-part series explores the origin stories, production philosophies and cultural significance of each featured spirit, offering a fresh, visually stunning perspective that goes far beyond the bottle.

Why Watch Drink?

Deepen Your Product Knowledge

Each episode is a masterclass in production and provenance. From the unique terroir of Cognac to the ancient rum distillery in Barbados and the sherry-seasoned casks of Speyside, you’ll gain a richer understanding of the factors that shape flavour, character and value. It’s information that goes straight from screen to bar—fuel for more informed staff and more compelling conversations with customers.

Authenticity That Connects

Drink: A Look Inside the Glass is not a branded commercial. It’s an independently created series that has already earned major recognition—Webby, Telly, and James Beard awards—for its storytelling and visual depth. This matters: today’s customers are more informed and brand-savvy than ever. They want to know the real story. This series gives you the language to speak with authority and sincerity.

A Visual Training Tool That Inspires

Let’s face it—reading spec sheets or memorising tasting notes has its limits. Drink brings the craft to life through evocative footage: open fermentation vats bubbling with yeast, copper stills glowing in Scottish light, Cognac chalk-pits echoing with centuries of tradition. For bar teams and floor staff, this is an unforgettable way to engage with the brands they serve.

Upsell With Confidence

When a customer asks, “Why is this Cognac $80 a pour?” or “What makes this whisky special?”—the answer becomes clearer when you’ve seen the generations of expertise and environmental stewardship behind it. Stories of soil, climate, and legacy make premium spirits easier to understand, justify and advocate for.

Celebrate Craftsmanship

This series reminds us why we fell in love with the industry in the first place. It’s a tribute to the passion, patience and precision behind every bottle. If you work in the trade, this is your world—told in a way that’s as informative as it is emotionally resonant.

Spotlight: The Spirits Featured

The Macallan

An iconic name in single malt Scotch whisky, The Macallan’s episode explores its meticulous cask selection, dedication to sustainability, and the rich Speyside environment that gives its whisky such depth. Expect to see the legendary Easter Elchies House and gain insight into how heritage and innovation shape every drop.

Mount Gay Rum

As the world’s oldest continuously operating rum distillery, Mount Gay takes centre stage in a warm, sun-drenched episode from Barbados. Discover the traditional methods that define its flavour, the people who keep the legacy alive, and the island’s cultural ties to rum production stretching back more than 300 years.

Rémy Martin

The series finale heads to the chalk-rich terroirs of Cognac to uncover the House of Rémy Martin. With Cellar Master Baptiste Loiseau and Heritage Manager Micaelle Amoussou Coussy guiding the journey, this episode explores how the house has safeguarded its terroir, perfected its distillation techniques, and upheld a legacy of excellence since 1724.

How to Watch in Australia

Drink: A Look Inside the Glass is widely available, including in Australia:

• Tubi – Free streaming now
• Apple TV – Available in 4K for purchase

Explore the full series and watch the trailer here: www.drinktvshow.com

Whether you’re a bartender curating your top shelf, a retailer educating your team, or a sales professional pitching to premium clients, Drink equips you with the insights, visuals and stories that matter. It makes you not just a seller, but a storyteller.

Pour with purpose. Sell with knowledge. Watch Drink: A Look inside the Glass.

Click to explore The Macallan, Mount Gay Rum and Rémy Martin Ranges.

Scroll down to contact your local Spirits Academy Brand Ambassadors to organise an educational training session.