How passion, precision and innovation led to Loic’s ‘Vero Bartender’ Victory

Every bartender has a story. Some fall into the trade by accident, others are drawn to it by an unshakable passion for creativity and connection. For Loic, winner of the Amaro Montenegro Vero Bartender Australian Final Competition 2025, bartending wasn’t his first love—cooking was. But as fate would have it, the front of house, the customer interaction, and the artistry of cocktail creation stole his heart, setting him on a path that would eventually see him take the national stage.

Loic’s career began in the kitchens of France, training as a chef before the allure of bartending took hold. What started as weekend shifts turned into a full-time career spanning multiple countries, including Germany, London, and ultimately, Toowoomba, Australia, where he now co-owns Sante Toowoomba with his partner, Alexandra.

“I still love cooking,” Loic admits, “but in the kitchen, you’re at the back. You don’t get to see the guests, the people experiencing what you create. Bartending gives me that instant feedback, that connection, and that’s what I thrive on.”

Loic isn’t new to competitions. He’s entered a few, but he doesn’t enter just to win but also to meet like-minded industry professionals. “I love the social aspect of competitions,” he says. “It’s not just about the drinks—it’s about meeting new people, learning from others, and being part of a global bartending community.”

Having competed in Vero Bartender prior, Loic was no stranger to the challenge. But this year’s theme—Projecting the Future—pushed him beyond his comfort zone. “I usually work with seasonal, fresh ingredients, and this brief forced me to think beyond what’s available right now. It made me stretch my creativity in a way I hadn’t before.”

A Cocktail That Stole the Show

Loic’s winning cocktail wasn’t just about flavour—it was about ingenuity. He developed an effervescent tablet that dissolved into the drink, inspired by memories of his mother making homemade cleaning tablets. “I realized that if I removed the chemical elements, I could create something consumable, something interactive. That’s when the idea really clicked.”

Beyond the show-stopping visual appeal, the cocktail itself stayed true to the essence of Amaro Montenegro. “Competitions are about the brand. You have to respect the history and craftsmanship of the spirit you’re using. That’s something I always keep in mind.”

Lessons from the Competition

Winning isn’t just about the drink. According to Loic, preparation is everything. “One of the first people who inspired me in the industry told me—‘It’s not always the best drink that wins, but the bartender who is the most prepared.’ That stuck with me. I read the brief carefully, I made sure every element tied back to the theme, and I practiced relentlessly.”

His advice for aspiring competitors? Just do it. “The first few competitions, don’t worry about the result. Just put your ideas out there and get feedback. That’s how you improve.”

What’s Next? The Global Stage

With his national win under his belt, Loic is now preparing for the Vero Bartender Global Final—a whole new level of competition. “I need to refine my presentation, tweak my drink, and fine-tune my timing. The competitors, judges, and even palates will be different. It’s about adapting while staying true to the essence of what I created.”

But win or lose, Loic is already reaping the rewards. “The connections I’ve made, the people I’ve met—that’s the real prize. Competitions push you to be better, but they also bring the industry closer together.”

Why Competitions Matter for Bartenders & Venues

For bartenders, competitions are more than just a stage to showcase skills—they’re a platform for growth, creativity, and networking. For venues, having a bartender competing (and winning) raises the profile of the bar, attracts new customers, and positions the establishment as a serious player in the cocktail scene.

Loic’s journey is proof that stepping into the spotlight, no matter how nerve-wracking, can open doors to incredible opportunities. Whether you’re a seasoned bartender or just starting out, his story is a testament to the power of pushing boundaries, embracing challenges, and above all, respecting the craft.

Winning the Vero Bartender Competition is not simply a testament to Loic’s skill or creativity—it’s proof of his unwavering dedication to continual growth, meticulous preparation, and genuine love for the bartending community. Beyond the allure of creating innovative cocktails, Loic views competitions as platforms for connection, collaboration, and learning. For bartenders considering entering competitions, his advice is clear: embrace the process, pour your personality into every serve, and above all, enjoy the journey.

As Loic prepares for the Global Finals, he’s keenly aware of the challenge ahead—refining his unique tablet cocktail, enhancing his presentation, and fine-tuning every detail for an entirely new audience and panel of judges. Yet, even amidst this pressure, his perspective remains grounded in gratitude. He recognises that the ultimate prize isn’t just the trophy or the title, but the lasting friendships, professional insights, and personal growth earned along the way.

Loic’s experience reminds us that bartending competitions aren’t just about winning; they’re about evolving. Every shake, stir, and pour is a chance to learn, innovate, and deepen our connection to the industry. To all bartenders, whether seasoned professionals or new talents stepping onto their first competitive stage, Loic’s journey offers powerful encouragement: read the brief carefully, respect the spirit you’re showcasing, and stay authentic in every cocktail you create.

Congratulations again to Loic on his remarkable win—we at Spirits Platform can’t wait to cheer him on at the Global Finals. Let his story inspire you to challenge yourself, embrace opportunities, and make your mark in our vibrant bartending community.

If you’re thinking about entering a bartender competition, take Loic’s advice: Just do it. You never know where it might take you.