Jägermeister Mixology: Beyond the ice-cold shot

Feb 13, 2024
Bartenders Corner I Jägermeister

Unleash the full potential of Jägermeister beyond the ice-cold shot, and explore a world of mixology that brings out this iconic herbal liqueur’s intricate flavours and versatility. Delve into the rich history of the Jägermeister brand, discover traditional serves, and savour the tasting notes that make it a unique addition to your cocktail repertoire.

The history of Jägermeister: a legacy of craftsmanship
Founded in 1934 in the German town of Wolfenbüttel, Jägermeister stands as the world’s most successful herb-flavoured liqueur. Curt Mast, aiming to shift his family’s vinegar business in a new direction, blended 56 botanicals, creating a liqueur with a complex and aromatic character.
The logo, depicting a stag with a glowing cross between its antlers, traces its roots to the story of Saint Hubertus. A former wild huntsman, Hubertus experienced a vision that transformed him into an advocate for nature and the patron saint of hunters. Curt found this tale fitting for his potent elixir, adopting the stag emblem in homage to the true ‘Hunting Master’ – Jägermeister in German.

Traditional serves are just the beginning
The ritual of an ice-cold shot is a testament to Jägermeister’s purity and smoothness. So, first off, let’s look at how to serve this classic shot in a way that makes your venue renowned. It’s so simple, classic and delicious when you do it right.

In the hands of skilled and adventurous mixologists, Jägermeister’s bold and complex flavour profile with herbal, spicy and citrus notes can elevate classic concoctions and inspire new creations.

Blending 56 botanicals, the ice-cold shot has always been embraced by those who take originality to the next level. Nature made it, Jägermeister put it in a bottle. The highest-grade herbs, blossoms, roots, and fruits from around the globe are crafted into 4 distinct macerates, then combined in modern-day alchemy into our herbal spirit. The full ingredient list is a closely guarded secret, but raise a glass to your lips and you’ll taste all 4 corners of the world.

TASTING NOTES

NOSE

Initial nose of spice, such as star anise, cinnamon, clove and cardamom.

PALATE

As one sips at precisely -18 degrees Celsius, one enjoys the glories of anise, fennel, coffee, orange, burnt sugar and cola.

FINISH

The finish is a harmony of complex bitterness and herbaceous mystery. Dry, long, yet not overly sweet, preparing the pallet to re-engage once more.

Turning familiar into fantastic

In a Hotel, Pub, Basic Restaurant or Nightclub, adding Jägermeister cocktails can elevate the drink menu, appealing to a broader audience. Here are two easy-to-make new takes on classic libations, perfect for fast-moving service environments.

Recipe

Jagermeister Ice Cold

30ml Jägermeister (served at -18 degrees Celsius) in an ice-cold shot glass.

Recipe

Make
1
Cocktails
Ingredients
30ml Jägermeister
Garnishes
Method

Pour an ice cold shot into a chilled shot glass.

Bartender's Tip

Suggested for: Dive Bar, Hotel / Pub, Nightclub.

Recipe

Jägermeister Mule

Effervescent ginger beer, zesty lime and Jägermeister’s complex herbal notes deliver a refreshing twist on a traditional favourite.

 

Recipe

Make
1
Cocktails
Ingredients
50ml Jägermeister
20ml Lime juice
120ml Ginger beer
Garnishes
Lime wedge
Mint
Method

Add ingredients into a tall glass and stir, top with ice and garnish with a lime wedge and mint.

Bartender's Tip

Suggested for: Dive Bar, Hotel / Pub, Nightclub, Basic Restaurant

Recipe

Jägermeister Jagerita

With the perfect balance of Jägermeister’s distinct herbal notes, tangy lime, and a touch of sweetness, the Jägerita offers a bold and refreshing take on the traditional Margarita, creating a cocktail that’s both familiar and delightfully unexpected.

 

Recipe

Make
1
Cocktails
Ingredients
40ml Jägermeister
20ml Cointreau
20ml Lime juice
15ml Simple syrup
119ml Ginger beer
Garnishes
Salt rim
Lime wheel
Method

Add ingredients into an ice-filled shaker and shake well. Strain and pour into a tumbler.

Bartender's Tip

Suggested for: Style bar / Cocktail bar / Speakeasy, Basic & Premium Restaurants

Jägermeister as premium cocktail ingredient
In the realm of Style Bars, Cocktail Bars, Speakeasies and Premium Restaurants, Jägermeister can shine as a premium ingredient. Here are three innovative cocktails that showcase Jägermeister’s depth of flavour, attracting cocktail enthusiasts seeking a sophisticated and memorable drinking experience.

Recipe

Jägermeister Count Mast

Introducing a sophisticated cocktail that pays homage to the brand’s esteemed founder, Curt Mast. This exquisite concoction marries the bold herbal notes of Jägermeister with a carefully curated blend of premium spirits, creating a drink that transcends expectations.

Recipe

Make
1
Cocktails
Ingredients
30ml Jägermeister
30ml Martin Miller's Gin
30ml Sweet vermouth
Garnishes
Gold salt
Method

Add ingredients into an ice-filled shaker. Shake well and strain into a gold salt rimmed coupe glass.

Bartender's Tip

Suggested for: Style Bar / Cocktail Bar / Speakeasy / Premium Restaurant.

Recipe

Jägermeister Bed of Roses

A floral-infused masterpiece that artfully blends the robust herbal notes of Jägermeister with a bouquet of delicate rose flavours. Versatile and refined, this cocktail beckons you to explore the world of floral mixology.

Recipe

Make
1
Cocktails
Ingredients
40ml Jägermeister
20ml Chambord
30ml Lime juice
15ml Grenadine
1Dash Cherry Bitters
20ml egg white or vegan alternative
Garnishes
rose petals
Method

Add ingredients into an ice-filled shaker and shake well. Double strain and pour into a coupe glass.

Garnish with a rose or edible flowers (optional).

Bartender's Tip

Suggested for: Style Bar / Cocktail Bar / Speakeasy / Premium Restaurant.

Recipe

Jägermeister Death Flip

This edgy creation marries the robust herbal notes of Jägermeister with a fearless fusion of spirits, resulting in a drink that commands attention. Crafted for the adventurous palate, the Death Flip is a thrilling exploration of flavours that transcend the ordinary.

Recipe

Make
1
Cocktails
Ingredients
20ml Jägermeister
20ml Teremana Blanco Tequila
20ml Chartreuser Yellow
1Whole Egg
1Pinch Nutmeg
Garnishes
Freshly ground nutmeg
Method

Add ingredients into an ice-filled shaker and shake well. Double strain and pour into a coupe glass and garnish with freshly grated nutmeg.

Bartender's Tip

Suggested for: Style Bar / Cocktail Bar / Speakeasy / Premium Restaurant

Hunting for the new? Make Jägermeister your friend.

Let Jägermeister be your canvas for crafting extraordinary cocktails that tantalise the taste buds, excite your customers and elevate every moment. With its rich history, diverse flavour profile, and adaptability, Jägermeister invites you to step beyond the expected, with traditional serves executed with class and precision and new creations of your own making.

Contact your Spirits Platform Representative today if you’d like to stock Jägermeister or for more great Jägermeister cocktail ideas check out the Cocktails section on our website OR reach out to our Spirits Academy Brand Ambassadors who can help tailor the right cocktail menu for your venue.

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