Unleash the full potential of Jägermeister beyond the ice-cold shot, and explore a world of mixology that brings out this iconic herbal liqueur’s intricate flavours and versatility. Delve into the rich history of the Jägermeister brand, discover traditional serves, and savour the tasting notes that make it a unique addition to your cocktail repertoire.
The history of Jägermeister: a legacy of craftsmanship
Founded in 1934 in the German town of Wolfenbüttel, Jägermeister stands as the world’s most successful herb-flavoured liqueur. Curt Mast, aiming to shift his family’s vinegar business in a new direction, blended 56 botanicals, creating a liqueur with a complex and aromatic character.
The logo, depicting a stag with a glowing cross between its antlers, traces its roots to the story of Saint Hubertus. A former wild huntsman, Hubertus experienced a vision that transformed him into an advocate for nature and the patron saint of hunters. Curt found this tale fitting for his potent elixir, adopting the stag emblem in homage to the true ‘Hunting Master’ – Jägermeister in German.
Traditional serves are just the beginning
The ritual of an ice-cold shot is a testament to Jägermeister’s purity and smoothness. So, first off, let’s look at how to serve this classic shot in a way that makes your venue renowned. It’s so simple, classic and delicious when you do it right.