Jägermeister Mixology: Beyond the ice-cold shot

Unleash the full potential of Jägermeister beyond the ice-cold shot, and explore a world of mixology that brings out this iconic herbal liqueur’s intricate flavours and versatility. Delve into the rich history of the Jägermeister brand, discover traditional serves, and savour the tasting notes that make it a unique addition to your cocktail repertoire.

The history of Jägermeister: a legacy of craftsmanship
Founded in 1934 in the German town of Wolfenbüttel, Jägermeister stands as the world’s most successful herb-flavoured liqueur. Curt Mast, aiming to shift his family’s vinegar business in a new direction, blended 56 botanicals, creating a liqueur with a complex and aromatic character.
The logo, depicting a stag with a glowing cross between its antlers, traces its roots to the story of Saint Hubertus. A former wild huntsman, Hubertus experienced a vision that transformed him into an advocate for nature and the patron saint of hunters. Curt found this tale fitting for his potent elixir, adopting the stag emblem in homage to the true ‘Hunting Master’ – Jägermeister in German.

Traditional serves are just the beginning
The ritual of an ice-cold shot is a testament to Jägermeister’s purity and smoothness. So, first off, let’s look at how to serve this classic shot in a way that makes your venue renowned. It’s so simple, classic and delicious when you do it right.

In the hands of skilled and adventurous mixologists, Jägermeister’s bold and complex flavour profile with herbal, spicy and citrus notes can elevate classic concoctions and inspire new creations.

Blending 56 botanicals, the ice-cold shot has always been embraced by those who take originality to the next level. Nature made it, Jägermeister put it in a bottle. The highest-grade herbs, blossoms, roots, and fruits from around the globe are crafted into 4 distinct macerates, then combined in modern-day alchemy into our herbal spirit. The full ingredient list is a closely guarded secret, but raise a glass to your lips and you’ll taste all 4 corners of the world.

TASTING NOTES

NOSE

Initial nose of spice, such as star anise, cinnamon, clove and cardamom.

PALATE

As one sips at precisely -18 degrees Celsius, one enjoys the glories of anise, fennel, coffee, orange, burnt sugar and cola.

FINISH

The finish is a harmony of complex bitterness and herbaceous mystery. Dry, long, yet not overly sweet, preparing the pallet to re-engage once more.

Turning familiar into fantastic

In a Hotel, Pub, Basic Restaurant or Nightclub, adding Jägermeister cocktails can elevate the drink menu, appealing to a broader audience. Here are two easy-to-make new takes on classic libations, perfect for fast-moving service environments.

Jägermeister as premium cocktail ingredient
In the realm of Style Bars, Cocktail Bars, Speakeasies and Premium Restaurants, Jägermeister can shine as a premium ingredient. Here are three innovative cocktails that showcase Jägermeister’s depth of flavour, attracting cocktail enthusiasts seeking a sophisticated and memorable drinking experience.

Hunting for the new? Make Jägermeister your friend.

Let Jägermeister be your canvas for crafting extraordinary cocktails that tantalise the taste buds, excite your customers and elevate every moment. With its rich history, diverse flavour profile, and adaptability, Jägermeister invites you to step beyond the expected, with traditional serves executed with class and precision and new creations of your own making.

Contact your Spirits Platform Representative today if you’d like to stock Jägermeister or for more great Jägermeister cocktail ideas check out the Cocktails section on our website OR reach out to our Spirits Academy Brand Ambassadors who can help tailor the right cocktail menu for your venue.