Making Margaritas Matter: Vincenzo Sidari’s Victory at the 2025 Cointreau Margarita Challenge Australian Final

Apr 22, 2025
Bartenders Corner I Cointreau, Liqueur
The 2025 Australian final of the Cointreau Margarita Challenge brought together the country’s top bartenders in Sydney to showcase creativity and passion for the Margarita. Rising to the top was Vincenzo Sidari from Maybe Sammy Sydney who was crowned Australian champion. With his sustainable approach, emotional hospitality philosophy, and Sicilian citrus heritage, Vincenzo now prepares to take his Australian-winning Margarita to the global finals in Angers, France in June.

Rediscovering Purpose through Bartending

Eight years ago, Vincenzo Sidari embarked on a bartending journey sparked by a transformative trip to Australia, led him to reassess his life direction back in Sicily. Inspired by the energy of Sydney’s bar scene and a chance encounter with a mentor, returning home to Sicily, he enrolled in bartending school under a mentor who became instrumental to his career. “He wasn’t just my teacher,” says Vincenzo. “He was a colleague and friend who showed me hospitality’s emotional power.”

This foundation propelled his international career, spanning Sicily, Fremantle, and Sydney venues like QT Hotel, Dean & Nancy, and now Maybe Sammy. Along the way, he expanded his skills, including floor service and distillery work. Vincenzo’s approach to bartending evolved over this period—from a focus purely on technical skills to prioritising hospitality’s emotional depth. “Bartending isn’t just about mixing drinks—it’s about genuinely connecting with guests,” he emphasises.

For him, bartending has evolved from a technical craft into a human-centered art of connection.

Embracing Authenticity with Cointreau

Early in his career, at bartending school was taught that  Cointreau is key when crafting a classic Margarita. “We learned the Margarita the proper way. Cointreau was essential,” he says. That early lesson stayed with him.

“We learned authenticity mattered,” he explains. “There’s simply no replacement for Cointreau’s perfectly balanced bittersweet orange profile.”

Recognising this authenticity, Vincenzo’s cocktail philosophy aligned seamlessly with the ethos of the 2025 Cointreau Margarita Challenge, especially with its thematic focus on sustainability—“From Leaf to Fruit.”

Overcoming Mistakes and Owning the Moment

During the competition, Vincenzo mistakenly poured tequila twice but immediately corrected it with professionalism.  In a high-pressure environment, Vincenzo proved that composure is just as important as creativity. “I accidentally poured tequila twice. But I caught it before serving. That recovery was a proud moment for me,” he admits. “In that second, winning didn’t matter—knowing I bounced back did.”

This quick recovery demonstrated resilience and readiness for the global stage.

A Margarita Masterpiece with a Sustainable Soul

For Vincenzo, sustainability isn’t a theme—it’s a way of life. “I come from Sicily—the land of citrus. Sustainability is something I live,” he explains. Inspired by this personal ethos, he meticulously created his Margarita by utilising every part of the lemon—zest, juice, leaves, and seeds—ensuring zero waste.

Innovatively, Vincenzo used lemon seeds, naturally rich in pectin, to thicken his marmalade garnish, adding a new dimension to the cocktail. He deconstructed the lemon, segmenting it into every usable part: zest, juice, leaves, even the seeds—which he used for their natural pectin to thicken a marmalade garnish.

His layered cocktail was further enhanced by an original aromatic scent he named “Eau de Cointreau,” created by infusing lemon leaves and essential oils in Cointreau over 48 hours. This creative approach captivated judges.

The result? A Margarita that not only impressed the judges but invited them back for another sip. “The drink connected,” Vincenzo says. “That’s hospitality: create, share, connect.”

Redefining Sustainability in Margarita Craftsmanship

Vincenzo’s Margarita, “The Circle of Lemon,” is a masterclass in sustainable cocktail design. Inspired by his roots, he transformed lemon waste into key ingredients—building flavour, texture, and aroma from parts often discarded. Rooted in sustainable principles, his concept turns what’s typically discarded into integral components—flavours, textures, and aromas that build a multi-dimensional drinking experience.

At the heart of the cocktail is Cointreau, whose vibrant, bittersweet orange profile pairs effortlessly with the fresh acidity of lemon, providing structure and complexity. The result is a Margarita that tells a complete story: from fruit to garnish, from scent to sip—each element intentionally crafted to highlight sustainability without compromising elegance or flavour.

The Circle of Lemon – Vincenzo’s Winning Margarita

Every lemon component plays a role: a lemon saline solution (4:1 lemon juice to sea salt) boosts brightness. A cordial is made from macerated lemon husks, dried leaves, sugar, and acid. Leftover pulp and seeds simmer into pectin-rich marmalade.

Tequila is sous-vide infused with lemon leaves for subtle herbal notes. A lemon yoghurt crisp—made from lemon juice, Greek yoghurt, sugar, and cornstarch—is oven-baked, then finished with marmalade dots and zest. The final flourish: Eau de Cointreau mist (steeping lemon peels and leaves in Cointreau for 48 hours), bringing a refreshing, citrus-forward aroma to his margarita.

Vincenzo’s Advice to Fellow Bartenders & Future Competitors

“Forget perfection,” Vincenzo advises. “Just tell your story. That’s where the growth happens.” He encourages bartenders to view competitions as creative experiences. “You’ll grow a lot just by entering.” He recommends younger bartenders challenge the idea of a “perfect recipe”: “There isn’t one. A perfect drink for you may not be for someone else. Focus on connection.”

Vincenzo advises: “Don’t obsess over winning. Focus instead on sharing your unique story and personal cocktail philosophy. Growth and connection matter more than trophies.”

Preparing for the World Finals

As Vincenzo prepares for the world finals in Angers, France, he remains grounded. “I’m asking for feedback, refining details, and trying to keep things natural. You need a script, but you also need to be real.”

What would winning mean to him? “It would be completing a journey I started with this drink – not just for me, for Maybe Sammy, for Cointreau and for everyone who’s supported me”.

Vincenzo Sidari’s story isn’t just one of triumph, but of resilience, passion, and purpose. For the bartender community, it’s a reminder that success isn’t always about the trophy—it’s about the journey, the people you meet, and the stories you share along the way.

Follow Vincenzo’s journey as he takes on the world stage, bringing Australian bartending and the spirit of Cointreau Margaritas to the heart of France. We’re all rooting for you.

Ready to elevate your bartending skills?

If you’re looking to master your Margarita or explore the versatility of Cointreau—used in over 400 classic cocktails—connect with your local Spirits Academy Brand Ambassador on the Spirits Platform website to book a Cointreau masterclass.

Products in this Post

Spirits Academy

John Smith

President, CEO, and Executive Board Member

Pellentesque a scelerisque quam, in dictum velit. Pellentesque dignissim elementum mi non vestibulum. Quisque nisi odio, euismod vitae ex non, mattis pulvinar eros. In a auctor lectus, sit amet sollicitudin leo. Vivamus libero nunc, hendrerit sit amet nisi quis, porta porttitor justo.

Nam non odio vitae orci pulvinar hendrerit quis at eros. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nullam egestas nunc at facilisis sagittis. Etiam finibus ligula nulla, vitae convallis nibh ultricies vitae.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Maecenas condimentum dui a neque porta dapibus. Donec non neque quam. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Interdum et malesuada fames ac ante ipsum primis in faucibus.

Curabitur bibendum interdum lacus, sit amet rutrum erat bibendum et.

Get the latest on new releases, competitions, masterclasses, recipe ideas and more!

 

Are you of legal drinking age in your country of residence?

You must be of legal drinking age to enter this website. This website uses cookies.
By entering our website, you agree to our Terms and Conditions and Privacy Policy.

 

I am looking for