Every so often, spirit brands emerge that stand head and shoulders above the rest of their categories. Mijenta Tequila and Tre Tribus Mezcal Artisanal are the world’s only B Corp tequila and mezcal brands – independently certified by B Lab as using business for good.
These incredible spirits are produced by the Alto Planos Collective – a passionate collective committed to doing well by doing right.
NOT YOUR AVERAGE TEQUILA BRAND
From the beginning, Mijenta Tequila’s mission has been to create a product that not only delights consumers but also positively impacts the environment and the communities it touches.
Rooted in the highlands of Jalisco, Mexico, Mijenta is sustainable, artisanal small-batch tequila that offers a unique super-premium proposition. Mijenta is inspired by “Mi Gente”, meaning “My People”, and refers to a collective mindset, a way of being and a community of like-minded people who come together to celebrate life.
To celebrate Australia’s growing thirst for premium 100% Agave Tequila and Mezcal, Spirits Platform spoke to Juan Coronado, who oversees the Altos Planos Collective’s tequila and mezcal production.
“We have been called the tequila provocateurs,” says Juan. “We’re here to provoke change within the industry, within the tequila segment, and we want others to be able to do the same.”
As a global ambassador for the world’s most sustainable tequilas and mezcals, one of Juan’s roles is to “check every point from zero to hero and be able to come up with the most sustainable practices as we can.”
Central to this philosophy is the exclusive use of fully mature, certified Blue Weber Agave from the highlands of Jalisco, where rich red soils and a unique microclimate contribute to the agave’s exceptional flavour.
“The agave plants there have to really strive and get really exhausted trying to get nutrients from the soil at that altitude,” says Juan. “They grow very tall compared to the plants in the valleys. They say that at a distance, you can’t distinguish the blue tips of the agave with the blue of the sky – hence the name ‘Blue Agave’.”
TRADITIONAL PROCESS = SUPERIOR PRODUCT
“In the tequila universe, there are two main characters,” says Juan, “One is the ‘Agavero’, the grower, the farmer, and the other is the producer. Connecting a good product with a great traditional process and doing it sustainably is the best.”
Juan believes in making tequila the old-fashioned way.