Rémy Martin Cognac: premium plus sustainability – the perfect combination for growth

Nov 30, 2022
Bartenders Corner I

Today’s spirits consumer increasingly favours two things – premium quality and true sustainability. In the growing cognac and brandy category, one brand embodies both these qualities to a truly exceptional level. To benefit from the growing cognac segment, Spirits Platform offers two outstanding cognacs from the House of Rémy Martin.

It all begins with terroir

Cognac is a type of brandy made exclusively with grapes that are known for their superior aromatic properties, grown in the Cognac region of France. This is the all-important terroir that Rémy Martin has striven to protect, working passionately to preserve precious soils and regional biodiversity.

Expertly drawing on its own its history, know-how and long-term relationships, the House of Rémy Martin has led the charge to sustainable agriculture throughout the famous French wine-growing districts of Grande and Petite Champagne, where the finest grapes in the Cognac region are grown.

Of course, none of this happened by accident. 15 years ago, in 2007, the House of Rémy Martin announced a far-reaching sustainability action plan, covering not only Rémy Martin’s own vineyards, but their wider environmental, social, and economic impact.

A leader in sustainable agriculture

Today, the Rémy Martin Domains are a showcase for high-quality environmental research, including how to care for vines with as little input as possible, and improve soils without the use of fertiliser. They enable large-scale testing of alternative options and strive to help winegrowers enhance their environmental practices.

As a result of Rémy Martin’s leadership, all their growing partners are now committed to sustainable agriculture.

Over 115,000 oaks and other key species have been propagated along the banks of the Charente River, helping to support the region’s biodiversity and filter its drinking water.

By 2024, Rémy Martin aim to be using 100% recyclable packaging exclusively.

By 2030 they aim to cut their total carbon emissions by 50%. All these commitments are part and parcel of what allows the House of Rémy Martin’s to create such an exceptional product. With a lineage dating from 1724, there’s a lot of history in every drop.

Hugely versatile, cognac is the perfect drink for a wide range of occasions and can be enjoyed in different ways. As Millennial consumers increasingly embrace cognac as a premium spirit, top-flight bartenders and mixologists worldwide continue to innovate with it.

Aiming for Sustainable Excellence

Through High Environmental Value (HEV) Certification

The High Environmental Value is the highest level of environmental certification given by France’s Ministry of Agriculture and Food. It rewards farms that have committed to particularly environmentally friendly practices in four areas: biodiversity, phytosanitary strategy, fertilisation, and irrigation.

The People

In co-operation with the alliance Fine Champagne and Chambers of Agriculture, Rémy Martin gives training to their partner winegrowers, allowing them to achieve environmental certification. Since 2007, the House of Rémy Martin has been running training sessions to help the winegrowers of the Alliance Fine Champagne improve their practices.

For more information about Rémy Martin’s commitment to sustainable growth visit: https://www.remymartin.com/our-commitment/

Now let’s take a closer look at 2 (two) fine champagne cognacs from the House of Rémy Martin that are sure to find favour with your most discerning customers, and a few cocktail creations that feature their exceptional qualities.

Rémy Martin VSOP Fine Champagne Cognac – Elegant Vibrancy

Known for its perfect harmony of powerful and elegant aromas, Rémy Martin VSOP cognac is extremely versatile, which makes it enjoyable neat, on the rocks, frozen or in cocktails.

Nose:
Longer ageing in French Limousin oak barrels gives a dominant note of Vanilla, followed with ripe apricot, baked apple, and elegant floral notes.

Taste:
A perfect harmony between the firm character of ripe fruits and subtle notes of liquorice; offering a great complexity of elegant and powerful aromas.

Body:
Silky-textured and multi-layered for an exceptional mouthfeel with roundness of ripe fruit.

The Rémy Ginger is the perfect long drink to showcase the versatility, elegance, and fruity aromas of Rémy Martin’s iconic VSOP. Not to mention the favourite aperitif of Cognac region locals.

Rémy Ginger

A fresh and spicy long drink

 

How to make the Rémy Ginger

  1. Pour Rémy Martin VSOP over cubed ice.
  2. Top with ginger ale.
  3. Add two drops of Angostura bitters.
  4. Garnish with a lemon wedge.

 

Rémy Martin XO Fine Champagne Cognac – Opulent & Radiant

In 1981, Rémy Martin Cellar Master André Giraud set out to create an XO that would express the excellence of the Cognac Fine Champagne. Rémy Martin XO cognac is composed of over 400 eaux-de-vie from the highest-quality vineyards of Cognac, the Grande Champagne and Petite Champagne. Rémy Martin XO has been highly awarded in the 30 years since its creation, most recently winning double gold, Distillery of the Year, Brandy/Cognac of the Year, and Brandy/Cognac Producer of the Year at Bartender Spirits Awards 2022.

Tasting notes

Nose:
A wide spectrum of aromas of late summer fruits, combined with rich floral notes of white flowers such as Jasmine.

Taste:
The perfect expression of Fine Champagne opulence on the palate with mature flavours of juicy plums, candied oranges, with a hint of hazelnuts and cinnamon.

Body:
Velvety, rich, and lingering.

The Old Fashioned was developed in the 19th century. This short, intense, full-bodied but surprisingly smooth classic gains a new lease on life, boasting the richness of the XO blend and stirred to perfection, as called for by tradition.

Old Fashioned

A classic taken to a new level

 

How to make the Rémy Old fashioned

  1. In a glass, soak the sugar lump in the bitters.
  2. Then add two cubes of ice.
  3. Pour the cognac over and stir until silky smooth, adding more ice as you stir.
  4. Garnish with an orange twist.

 

Premiumize your cognac offering

The increasing adoption of cocktail culture is one of the most significant factors driving global cognac market growth, especially amongst Millennials. Rémy Martin embodies the premium, sustainable qualities these discerning consumers care about.

At Spirits Platform we’re proud to represent such high-quality spirits and can help you tell the stories behind them – stories that your customers are thirsty for. Please contact your National Brand Ambassador for further education for you and your staff.

Stay updated on the latest trends and new releases by subscribing at https://spiritsplatform.com.au/subscribe/

Products in this Post

Get in touch with your Spirits Platform State Manager

Greg Macarthur

NSW/ACT State Manager

Bridget Rogers

VIC/TAS State Manager

Kurt Morrison

QLD State Manager

Peter Drabsch

SA/NT State Manager

Casey Gray

WA State Manager

Are you of legal drinking age in your country of residence?

You must be of legal drinking age to enter this website. This website uses cookies.
By entering our website, you agree to our Terms and Conditions and Privacy Policy.

I am looking for