It’s one of the world’s most popular cocktails. Now the vibrant spritz is getting its own dedicated month of celebrations, thanks to SELECT Aperitivo, the critical ingredient in the Original Venetian Spritz.
The year is 1920, and amidst the resurgence of life’s pleasures after World War I, the sophisticated, bittersweet flavour of Select Aperitivo is born in the charming Castello district of Venice. As Venetians embraced life again after 4 years of conflict, the ritual of savouring an aperitivo with friends is gaining immense popularity. The enterprising Pilla brothers seize this opportunity to create a harmonious medley of 30 botanicals, including juniper berries and rhubarb roots, forging a bittersweet flavour that exudes sophistication.
Select Aperitivo is born!
Fast forward a century, and SELECT Aperitivo is cherished in over 50 countries as the quintessential ingredient of the Original Venetian Spritz. This year, in celebration of that original spirit and incredible heritage, SELECT Spritz Month comes to Sydney. The first SELECT Spritz week was launched in Venice from 25 – 28 May 2023 to coincide with the grand opening of Ca’Select, the new home of SELECT Aperitivo. Ca’Select was renovated from an ex-industrial building in Venice. It was re-imagined by leading Venetian artisans and artists into an immersive experience that allows aperitivo lovers to learn about Select and experience it first-hand.
A Taste of Venice Comes to Sydney
After Venice, SELECT Spritz events move on to some of the world’s major capitals before coming to Sydney in September 2023, just in time for Spring – the perfect time to sample Italian Aperitivo culture. Available in Australia, SELECT Aperitivo brings the sophistication of Venice and the playfulness of Italian aperitivo hour to Australia, with the Venetian Spritz being the perfect drink to enjoy as the weather warms and friends and loved ones gather to enjoy good times. Unchanged since its birth in 1920, the Select recipe blends various botanicals, including juniper berries for their balsamic and floral characteristics and rhubarb roots, which provide intensely bitter notes for balance.