Disaronno Velvet: The Creamy Taste Of Summer

Disaronno Velvet: The Creamy Taste Of Summer

Here’s just one more reason to love the world’s favourite Italian liqueur brand. Italy’s most loved liqueur, Disaronno®, is celebrating summer and our return to freedom with an addition to the top-selling Disaronno range. 

 Incredibly smooth and delightfully creamy, Disaronno® Velvet boasts the floral character of almonds with nuances of chocolate and vanilla. Like all of Disaronno’s beverages, Disaronno Velvet takes on unexpected nuances whilst remaining incredibly smooth, contemporary and velvety.  

“We all deserve to treat ourselves to something rich and distinctive this season,” says Disaronno brand ambassador Danilo Migliorini.  

“We are excited to give Australians a new option for their summer gatherings this year so they can reconnect with our ‘La Dolce Vita’ attitude’. Disaronno Velvet will bring elegance, decadence and depth to any long-overdue afternoon gathering. ” 

LUXURY IN A GLASS 

Disaronno® Velvet is a perfect accompaniment to any outdoor occasion and a masterly choice for those who love to treat themselves to a decadent and creamy summer drink. 

With its full body, milk-like appearance and notes of toasted almonds, apricots, chocolate and vanilla, New Disaronno Velvet is perfect for those who love sophisticated cream liqueurs with an intense aroma and a truly luxurious taste.   

ALL-WHITE PACKAGING 

Disaronno Velvet is packaged in one of Disaronno’s iconic and elegantly designed bottles, made of faceted glass. The bottle and the unique and distinctive square cap feature a contemporary pure white opaque design that speaks of Italian elegance and amplifies the unique creaminess within. 

Compared to many other cream liqueurs, with their more traditional branding and looks, Disaronno Velvet stands apart with packaging that screams sophistication. This look appeals to those who seek a premium feel in their choice of liqueur. 

In markets where Disaronno Velvet has already launched, this delicious creamy liqueur has already caught on for many excellent reasons. For starters, it’s almost too delicious, exhibiting a rich sweetness balanced by that familiar Disaronno nuttiness. Over ice, it’s delightful to sip on its own.  

 “The beautiful thing about Disaronno is it is undoubtedly the world’s favourite Italian liqueur”.
Danilo Migliorini – Disaronno Brand Ambassador 

Today Disaronno Originale is the world’s number one Italian liqueur and the fastest-growing liqueur brand in Australia*. Featuring an original taste and unmistakable aroma, Disaronno stands out on the world stage, with distribution in more than 160 countries. And it all began with love story, more than 500 years ago.  

A FASCINATING HISTORY 

Disaronno is made in Saronno, Italy, using only the highest quality natural ingredients. This remarkable liquid can trace its lineage back to the Renaissance. In 1525, Bernardino Luini of the Leonardo Da Vinci School of Art won a commission to paint a fresco of the Madonna. He chose a young, fair-haired innkeeper as his model. The young girl fell deeply in love with Bernardino and was determined to thank him for choosing her as his model. Using the pure essences of 17 herbs and fruits steeped in apricot kernel oil (Disaronno’s distinctive notes of almond and marzipan are not derived from nuts – in fact, Disaronno contains no nuts at all – but from apricot kernels). 

The smitten young woman created a beautiful amber coloured liqueur and presented it to the artist as a gift.  

This gift was the first bottle of Disaronno – and the moment a great tradition was born. In the centuries since that fateful meeting, Disaronno’s distinctive character, unique flavour and incredible versatility have captivated entire generations. Disaronno continues to be a quintessential symbol of Italian style worldwide. This summer, Disaronno Velvet begins a whole new chapter in the story of La Dolce Vita – the sweet life. 

A MASTERFUL COMBINATION   

Disaronno Velvet is a masterful and harmonious liquid that combines the distinctive character of Disaronno Originale with new and delightfully unexpected creamy and velvety notes. 

You can enjoy this new and exciting version of Disaronno straight over ice, an authentic taste experience that enhances its unique and fresh flavour. Served over a few ice cubes, it’s perfect for sipping as a treat at home or in the garden on a sunny afternoon. 

Thanks to its low alcohol content of 17% ABV, Disaronno Velvet is the ideal choice to cool off this summer or add a touch of Italian flair to your favourite creamy cocktails.  

SUMMER TASTE SENSATIONS  

For the legions of drinkers who adore a classic espresso martini, Disaronno Velvet adds a welcome and delicious almond touch. 

Velvet White Espresso Martini 

Rich, indulgent and smooth, the Velvet White Espresso Martini contains:   

  • 30ml Disaronno Velvet  
  • 15ml Tia Maria
  • 15ml Vodka 

How to make:  

  • Shake and strain ingredients over ice.  
  • Garnish with chocolate flakes or coffee beans. 

Perfect to whet the appetite before a long summer lunch or while away a long summer afternoon, the Disaronno Pink Velvet delivers just the right mix of velvety smoothness with a refreshing bitterness.   

Disaronno Pink Velvet 

Refreshingly bitter, light and smooth. 

  • 50ml Disaronno Velvet 
  • 10ml Disaronno 
  • 25ml Red Bitter 
  • Pinch of sea salt 

How to make:  

  • Stir all ingredients over cubed ice. 

Velvet Godfather 

Long summer evenings (or any time) go better with a tasty Velvet Godfather in hand. Savour the sweetness of Almond and Apricots with a smooth whisky flavour. 

  • 30ml Disaronno Velvet 
  • 30ml Whisky 
  • Optional: 2 spoons of apricot jam for a textural ‘smoothie’ twist 

How to make:  

  • Shake and strain ingredients over ice. 

Simply delicious! 

With summer just around the corner, Disaronno will continue to create incredibly delicious and refreshing serving suggestions for the avid spritz and cocktail lover.   

As an icon of the liqueur category, Disaronno combines elegance and taste, tradition, and unmistakable Italian style in a way that is truly unmatched.    

This summer, Disaronno Velvet begins a whole new chapter in the story of La Dolce Vita – the sweet life – a term that embraces all that life should be. Time spent with family and friends over good food, great cocktails and conversation is the very best way to feel fully in the moment, reconnect after too long apart and reawaken the irresistible desire to spend time together. And that better way to re-unite than with the irresistible creamy taste and velvety texture of Disaronno Velvet over ice, or a Disaronno Velvet cocktail in hand.  

 As Australians get together this summer and embrace La Dolce Vita once more, Spirits Platform is here to help you profit.  

THE CREAM OF SUMMER SALES OPPORTUNITIES 

At Spirits Platform, we offer a curated selection of innovative products like Disaronno Originale and Disaronno Velvet to help you take advantage of the latest spirit and category trends. We’re continually looking for new products that appeal to a new generation of consumers who are always looking for new flavours to explore.  

If you’d like to stock Disaronno Originale and Disaronno Velvet, contact your local Spirits Platform State Manager.  

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