Celebrate International Coffee Day with Tia Maria and Maria Thattil

Sep 29, 2023
Bartenders Corner I Tia Maria

In a public service announcement (PSA) to please coffee aficionados and lovers of the classic Espresso Martini – and to celebrate International Coffee Day on Sunday October 1, 2023 Tia Maria – Australian author, media personality, columnist, TedX speaker, ex-Miss Universe Australia, and coffee lover Maria Thattil are calling all Marias (and Marias at heart!) to “get your Tia on us”. Consumers who love a caffeine hit – and don’t mind a luxe FREEBIE – are encouraged to take advantage of the opportunity to enjoy a complimentary ‘Tia-Tini’ at a selection of local bars across Australia. All you need to do is simply sign up at www.tiaonus.com.au and find your local bar to claim your Tia Espresso Martini!

Upon sign up, choose from a selection of local bars serving Tia Maria Espresso Martinis, and once you’ve enjoyed it, take a pic of your receipt and upload to receive your cash back! Tia Maria is a premium coffee liqueur made via a patented roasting method, coffee is medium roasted that unleashes notes of cacao and tobacco, and extraction is 100% cold brew – the key for the perfect balance between sweetness and smoothness. With 100% Arabica coffee, Madagascar vanilla and Jamaican rum, Tia Maria is also vegan friendly and gluten free. This makes Tia Maria the only choice for the classic Espresso Martini – or as we like to call it: the ‘Tia-Tini’.

It was all the way back in 1983 when British barman Richard ‘Dick’ Bradsell used Tia Maria in the original recipe of the Espresso Martini – in fact the drinks pioneer touted as the “cocktail king” was credited with inventing this classic, using the one and only Tia Maria as his key ingredient. Newer cocktails may have come and gone… but the Espresso Martini remains the number two most-sold cocktail in the USA and the top ten in the world.  Adding to this exciting Tia Maria PSA is the announcement of the renowned Australian ‘Maria’, Maria Thattil, as the face behind the campaign. Not only has her name proven her to be a natural choice for this PSA, but Maria Thattil also shares the excitement around having the Australian public enjoy a drink she is genuinely enamoured with.

“Tia Maria was on our shelves at home, I grew up seeing my folks enjoy it and I developed a taste for it – and why wouldn’t I? It’s such a luxe yet accessible and familiar drink. Who hasn’t had a Tia! Today, I drink my Tia tipple classic style – the Espresso Martini is my go-to when I want a smooth coffee pick-me-up or when I’m hosting friends… it just feels like an instant party,” says Maria.

Maria features in a beautiful new campaign, shot to celebrate International Coffee Day and this exciting Tia Maria PSA, and is seen enjoying the classic coffee liqueur which serendipitously bears her name. Surrender to Tia Maria’s full-bodied coffee character and be sure to claim your Tia-tini between 1 – 15 October 2023, and make it a one-of-a-kind moment!

T&Cs apply, see www.tiaonus.com.au. Open to NSW, VIC, ACT & QLD res 18+ only. Purchase between 1/10/23 and 15/10/23. Claims end 22/10/23, 11:59pm AEDT, or once 10,000 claims have been received, whichever is first. Max cash back amount is $25 and will be awarded as a Vault Pays-enabled Prepaid Mastercard. Limit 1 claim p/person. Retain receipt/s.

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