This year the House of Rémy Martin will celebrate 300 years of exceptional cognac-making. To mark its tricentenary, the House will connect past, present and future with a year of special activities around the theme ‘We Dream Forward’ and the release of an exceptional cognac, the 300th Anniversary Coupe.
“For 300 years, the House of Rémy Martin has shared its knowledge and expertise from one generation to the next. Today, this extends beyond the legacy of the family, and we work as a team with all stakeholders of Rémy Martin to reach sustainable excellence together. By partnering with winegrowers from Grande and Petite Champagne, we strive to perpetuate this family legacy for another 300 years.”
Marie-Amélie de Leusse, Chairwoman of the Rémy Cointreau Group
The 300th Anniversary Coupe, celebrating a 300-year legacy
A radiant symbol of three centuries, the 300th Anniversary Coupe, is a tribute to the heritage of the House and an invitation to dream forward. This special release has been created by Cellar Master Baptiste Loiseau from the Rémy Martin “Réserve Perpétuelle”, a precious collection of exceptional eaux-de-vie, exclusively from the Grande Champagne terroir, saved and passed forward by generations of Cellar Masters.
For the 300th Anniversary Coupe, Baptiste Loiseau has drawn on the previous Coupe of the 290th – itself nourished by the eaux-de-vie from the 275th Coupe – and enriched this collective work with its own selection of harmonious, elegant eaux-de-vie from Grande Champagne.
“The perpetual reserve is as much a process as a legacy. When a new blend is created, part of it is set aside for future cellar masters. In turn, they will use it for the next Anniversary Coupe. To create the 300th Anniversary Coupe, I have come to enrich this blend with the treasures of our cellars and Grande Champagne terroir, which will be the legacy I leave to the next generation. By reserving some eaux-de-vie from this precious Coupe 300th Anniversary, the story will continue for future generations.”
Baptiste Loiseau, Cellar Master of the House of Rémy Martin
Inspired by the iconic shape of the 250th Anniversary Coupe created in 1974, the glass carafe is enhanced with embossed lines, symbolizing the forward motion of the Rémy Martin Centaur’s javelin, the iconic emblem of the House since 1870.
Celebrating 300 years of history and dreaming forward to the next 300 years
To mark the milestone, anniversary celebrations will begin in January 2024 and take place through the year in all four corners of the globe.
The Reopening of the Historical House
Starting in the center of Cognac, Spring 2024 will see the historical house of Rémy Martin reopen its doors after several years of renovations. At the crossroads of urban and rural, the sumptuous setting will magnify a 300-year legacy of hospitality, taking visitors on a voyage into the very soul of Rémy Martin.
The Anniversary Celebrations
In selected airports worldwide, the House will take cognac lovers on a spectacular flight through time via the Rémy Martin Dream Forward Expedition from Spring 2024: Immersive VR technology will transport visitors to the vineyards of Grande Champagne and Petite Champagne to explore Rémy Martin’s terroir, or up into the starry skies to dream about the future, accompanied by interactive discovery tables, tastings, customization services and unique limited editions.
Centaur Birthday Tour will bring the celebrations to some of the globe’s top nightclubs.
The Rémy Martin Bartender Talent Academy competition, international bars will celebrate 300 years of cocktail culture and innovation in 2024. The top 24 will come together for a global final in France in September.
“Celebrating 300 years of history is a milestone for Rémy Martin. By inviting our consumers to explore our craft and story and by teaming up with the most promising creative talents, together we build exceptional cognacs for the next generations.”
Jean-Philippe Hecquet, CEO of the House of Rémy Martin
