From international coffee liqueur brand Tia Maria comes an exciting, indulgent creamy liqueur – packed with the distinctive flavours and natural caffeine of green Matcha tea extract. The launch of Tia Maria Matcha Cream liqueur brings a popular product from the world of sophisticated coffee shops to consumers of fine liqueurs and cocktail drinkers – complete with Japanese twist.
This October world-famous Tia Maria Cold Brew Coffee Liqueur is proud to announce the launch of Tia Maria Matcha Cream liqueur in the Australian market. Tia Maria Matcha Cream is a uniquely fresh yet indulgent liqueur. Already creating a buzz in Europe, US and UK, Tia Maria Matcha has won international recognition. It blitzed the competition to take the Gold Medal in the Cream/Dairy Liqueurs category at the 2021 San Francisco World Spirits Awards. And now it’s launching here – just in time for the long, hot Australian summer!
AN EYE-CATCHING INNOVATION IN CREAM LIQUEUR
Matcha is an uplifting Japanese green tea made from finely powdered leaves. This eye-catching green tea features a bright flavour profile combining earthy bitterness, subtle sweetness, delicious vegetal and surprising umami notes. After sampling it, the innovators at Tia Maria decided it would make the perfect platform for an innovative liqueur.
Tia Maria Matcha is characterized by its creamy texture, infused with the distinctive flavour of authentic Japanese Matcha green tea extract, which provides caffeine and a floral twist.
The nose is creamy and subtle; the palate pops with racy Matcha notes, accented with a slight lemon-lime acidity that perfectly balances the rich cream character. The finished liqueur offers a balanced blend of green tea, white chocolate and a sprinkling of spice.
Colour-wise it features a light green shade that makes it visually unique – and intriguing compared to the typical beige of traditional cream liqueurs.
A NEW WAY TO REACH A YOUNGER CONSUMER BASE
Tia Maria has been a favourite for coffee liqueurs lovers worldwide. Tia Maria customers love the classic Tia Maria taste. It was even used in the first Espresso Martini recipe over forty years ago.
With Tia Maria Matcha Cream, the idea was to bring them something truly unique while injecting new excitement. This new product furthers Tia Maria’s twin strategies to develop a younger consumer base and meet new taste preferences with new drink creations.
Matcha is trendy in coffee shops, and it is known for its natural caffeine and mindfulness properties. For centuries, green tea enthusiasts have raved about its health-giving reputation.
MATCHA – A GREEN TEA MIRACLE
In ancient China, the preparation and consumption of powdered green tea were formed into ritual tea ceremonies.
When growing Matcha, tea growers cover their fields with large dark nets for two to four weeks before harvesting the tea leaves. As a result of this light deprivation (up to 90%), the plants produce more chlorophyll and amino acids, thus giving the final product its special and delicious sweetness. The Matcha leaves are then ground in artisanal granite stone mills in order to fully preserve the colour, flavour and aroma of the Matcha product. During this shaded growth, the plant also produces more caffeine.
When meditating, Japanese Zen monks used the more concentrated caffeine in Matcha to help them remain awake and stimulate awareness.
In feudal Japan, tea ceremonies became an essential aspect of the culture of Zen monasteries. From the 14th through the 16th centuries, invitations to these serene and often deeply contemplative tea ceremonies were highly appreciated by high-ranking members of society.
A NEW MINDFULNESS RITUAL
Fast-forward to today – and a new mindfulness ritual – as Tia Maria Matcha Cream liqueur encourages consumers to press pause on their busy schedules and “take your Matcha time”. And focus the mind on the sublime enjoyment to come when preparing any Tia Maria Matcha Cream liqueur. This simple, delightful ritual consists of mixing two teaspoons of sugar plus one teaspoon of Matcha powder in a dish – then rimming the glass of their Tia Maria Matcha serve.
This new ritual even has its own hashtag: #takeyourMatchatime
Tia Maria Matcha on the Rocks
With a liqueur this delicious, you don’t need much to make it really shine. To make taking your Matcha time really special, just follow the…
Tia Maria Matcha Ritual
Mix two teaspoons of sugar and one teaspoon of Matcha powder in a dish
Chill your glass for 10 minutes or wait until you have moisture on the glass
Dip the glass rim into the mix of Matcha powder and sugar
Fill the glass with ice and add Tia Maria Matcha to take your Matcha time
With an ABV of 17%, Tia Maria Matcha is an ideal drink for any occasion. You can savour it neat, serve it over ice or use it as a rich ingredient in cocktails like the delicious and enlivening Matcha-Tini.
40 ml Tia Maria Matcha
40 ml Vodka
How to make:
Create your perfect green Matcha rim on half of a coupe or martini glass
Pour Ti Maria Matcha Cream and vodka into a cocktail shaker. Top up the shaker with ice.
Shake the ingredients together. Pour in the contents of the shaker using a strainer and sieve into the glass.
Innovative mixologists and top-notch bartenders internationally are already using Tia Maria Match Cream to craft new taste sensations. According to the UK website CRAFT GIN CLUB, Tia Maria Matcha Cream and gin make the perfect pair in several outstanding cocktails, including the moreish Matcha Mint Latte. Perfect for any season!
Matcha Mint Latte (by Craft Gin Club)
35ml Tia Maria Matcha Cream Liqueur
25ml The Botanist Gin
3 mint leaves
A mint spring and fresh strawberry to garnish
How to make:
Add all the ingredients to a shaker with ice.
Shake well and strain into a glass with ice.
Garnish with a mint sprig and strawberries.
Check out Craft Gin Club’s YouTube Video of how to make this great cocktail and more.
A GREAT SUMMER SALES OPPORTUNITY
At Spirits Platform, we offer a curated selection of innovative products like Tia Maria Matcha Cream liqueur to help you take advantage of the latest spirit and category trends. We’re continually looking for new products that appeal to a new generation of consumers who are always looking for new flavours to explore. Tia Maria Matcha fits this bill perfectly. It’s already been a big success in the USA and UK. And now it’s poised for success in the Australian market too. At Spirit’s Platform, we’re here to help you take advantage of profitable opportunities. If you’d like to stock Tia Maria Matcha Cream, contact your local Spirits Platform State Manager. To stay in touch with the latest trends, distillery news, new releases and take advantage of exclusive offers for our subscribers, please subscribe here.