Disaronno brings ‘La Dolce Vita' to AfterPay Australian Fashion Week

May 11, 2022
Event I

As the official liqueur partner of AfterPay Australian Fashion Week 2022, DISARONNO is the drink of choice to celebrate fashion and style at the show at Carriageworks Sydney. The warm, sophisticated taste of DISARONNO has a lineage dating back to one of the most romantic and creative periods in Italian history – the Renaissance.

Versatile and easily recognizable, DISARONNO’s signature taste can be experienced neat or on the rocks to enjoy the different nuances that contribute to the uniqueness of this amber-coloured liqueur, which captivates and intrigues people who never tire of it. Alternatively, appreciate the DISARONNO flavour in simple cocktails, easily prepared at home to share with others, such as the refreshing DISARONNO Sour and DISARONNO Fizz.

Disaronno “La Dolce Vita” backdrops at the show are the perfect place to taste this Italian classic or at the VIP bar. Great backdrops change every day so you can experience what it’s like to live ‘the sweet life’ whilst enjoying a cocktail.

With a lineup of designer runway shows, special events and activations exclusively for consumers taking place in-person at Carriageworks, the relationship between designers and their customers has never been stronger and AAFW: The Experience gives consumers a gateway into Fashion Week to engage with the designers they follow in an intimate way,” stated Natalie Xenita, Vice President Managing Director of IMG’s Fashion Events and Properties, Asia-Pacific.

“The five-day program offers fans a truly unmatched experience featuring runway shows from some of the newest and most notable names in Australian fashion.” AAFW: The Experience gives consumers exclusive access to Fashion Week through a series of shows nightly at 8pm. These headline events include a show from sustainable designer Hansen & Gretel as well as a group showcase by Indigenous Fashion Projects with designers Indii, Kirrikin, Liandra Swim, Native Swimwear, Ngali and MAARA Collective presented by Afterpay and supported by David Jones. Each event will feature a selection of items available for purchase for a truly immersive fashion experience.

AAFW: The Experience also offers consumers inside access to select shows on the official AAFW schedule such as Adaptive Clothing Collective, Daniel Avakian, Dyspnea, First Nations Fashion and Design, Karla Špetić, Mariam Seddiq, NextGen presented by DHL, sass & bide and St. Agni.

The show will feature designers Anna Quan, Cue, Manning Cartell, Rachel Gilbert, and Oroton, with more to be announced. Co-founder and Co-CEO of Afterpay, Nick Molnar said “We’re so thrilled to be presenting such an incredibly strong line-up of Australian designers for AAFW 2022 and bringing AAFW: The Experience to fashion-forward consumers like never before. After the tremendous success of AAFW 2021, we look forward to raising the bar and supporting both emerging and established designers by showcasing them on a global scale. We are equally excited to be able to offer tickets to AAFW’s shows to consumers via Afterpay, making AAFW even more accessible to a wider audience.” AAFW’s series of informative conversations and panels will return with notable industry leaders discussing the most buzzworthy topics of the season.

The digital destination of Fashion Week is AAFW.com, where fashion fans can get a front-row seat to fashion shows, programming, and exclusive content, live and on-demand.

Thanks to its smooth taste and unmistakable aroma, DISARONNO is highly regarded as the Italian stylish icon in over 160 countries around the world. The iconic DISARONNO recipe composed of natural almonds, vanilla from Madagascar and pure caramelized sugar, as well as the addition of aromatic and alcoholic complexity, makes the DISARONNO taste distinctively delicious.

DISARONNO® is the world’s favourite Italian liqueur. Featuring an original taste and unmistakable aroma, it stands out on the world stage. The DISARONNO bottle has a unique design and a cap, which lends elegance and modernity, embellished with a golden label that enhances its contemporary style.

DISARONNO is a pleasure to enjoy on the rocks as well as in its various mixed drinks, including the DISARONNO Sour. Recognizable and versatile, it makes every cocktail one of a kind.

AfterPay Australian Fashion Week

Monday 9th May to Friday 13th May 2022

Carriageworks, 245 Wilson St, Eveleigh NSW 2015

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 For more information on Disaronno visit www.disaronno.com 

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